To solve the industry problem of "joystick drift", Mechanix has globally launched the Star Flash technology joystick hot-swappable gamepad
On January 13th, Thunderobot Technology's brand, Mechanic, held a new product launch event for the spring of 2024 in Guangzhou. At the event, Mechanic unveiled the world's first super e-sports family bucket, including laptops, gamepads, e-sports mice, e-sports keyboards, and other categories. What particularly caught attention was that the entire set of e-sports peripheral equipment launched this time was equipped with the new generation of wireless connection technology, Star Flash. Among them, the Mechanic G6Pro super e-sports gamepad was the world's first Star Flash technology joystick hot-swappable gamepad.
In a fiercely competitive market, how can one secure a foothold? In 2014, the newly emerged Leishen Technology gave an answer with the principle of "no interaction, no development; no public beta, no launch". Nowadays, as a newcomer in the gamepad industry, Mechanic, driven by user-oriented innovation, continues to evolve. It not only breaks through the heavy encirclement in the red sea market of gamepads, but also leads the technological transformation of the entire industry.
"Instant + hot swap, exploring the ultimate form of gamepad"
In the realm of e-sports, game controllers are widely embraced for their irreplaceable immersive experience. Public data reveals that as early as 2021, the global game controller market achieved sales of $4.855 billion, and it is projected to reach $5.34 billion in 2022, with a compound annual growth rate (CAGR) of 7.70%.
However, as the market size grows, some issues have gradually emerged. Among them, the most troublesome for the industry is the phenomenon of joystick drift. The structural way in which carbon film friction changes resistance leads to easy wear and tear and powder drift of the joystick. Although many manufacturers have iterated solutions such as the Hall joystick scheme, they can only improve the service life to a certain extent, and the damage is still irreversible. A poll conducted by the British consumer group "Which?" even showed that 40% of respondents in the UK have encountered the problem of "joystick drift", with more than half of them experiencing this issue within the first year of purchasing a game console.
Nowadays, this industry challenge has been overcome by Mechanic. After long-term dedicated research and development, Mechanic and professional gaming joystick manufacturer K-SILVER have proposed the world's first joystick hot-swappable solution, enabling joysticks to be easily customized, plugged in, unplugged, and replaced like keyboard switches. This not only solves the joystick drift problem at a low cost, but also allows players to achieve multi-dimensional renewal in terms of force, feel, technique, appearance, and maintenance by replacing the joystick. In addition, Mechanic has also launched the world's first four damping schemes, covering different players' force control needs. In practical use, the JH20 hot-swappable Hall joystick jointly developed by Mechanic and K-SILVER supports 2000-level joystick resolution, with higher output accuracy, greatly enhancing the control for FPS players' fine-tuning aiming.
Meanwhile, as a member of the world's first "super peripheral family bucket" featuring Starlight technology, the Mechanic G6Pro gamepad exhibits significant advantages in response time and technical stability. In wireless mode, the G6Pro gamepad boasts a reporting rate of up to 2000Hz, which is ten times the industry average and the fastest in the industry.
Build core competitiveness and drive industry upgrading and development
Compared to other industries, the game controller market is a more "established" one, with Nintendo, Microsoft, and Sony, known as the "Big Three", having long dominated users' minds and resulting in a highly concentrated industry. Against this backdrop, differentiated innovation has become a must for new brands to consider. Market research and analysis firm Newzoo points out that the game controller market is undergoing rapid changes, with players' demand for high-quality, personalized products continuously growing. However, there are still some pain points in the market, such as hand feel, accuracy, and interactive experience.
Since entering the industry, the mechanic has been committed to creating products that better meet the needs of gamers with the concept of "geek innovation". Among them, the launch of the G5 Pro gamepad is the most typical. This "masterpiece" of ultimate performance and design aesthetics, with its "all-around and no weaknesses" configuration of full Hall effect joysticks, full mechanical buttons, and full platform compatibility, has established itself as a top-performing gamepad. It is not only a bestseller in the domestic market, but also very popular on overseas platforms.
If the boom of console gaming marks the beginning of the first half of the gamepad revolution, then the launch of the Mechanic G6Pro gamepad may drive the industry into the "second half" of the competition. Firstly, from outputting products to outputting standards, the detachable joystick may become a powerful tool for Mechanic to reshape the industry order. At the launch event, Mechanic and K-SILVER jointly established the world's first joystick alliance. In the future, this alliance will establish industry standards for detachable joysticks from multiple dimensions and output Chinese technical solutions. Judging from the high growth of customized keyboards, customized gamepads have strong potential. In the future, with the establishment of standards, manufacturing and promotion costs will further decrease, and Mechanic is expected to usher in a new era of customized gamepads.
Secondly, the trend of accelerated explosion of StarFlash technology is unstoppable. From technical standards to chips, commercial solutions, and industry scenarios, a series of achievements in StarFlash technology are emerging at an accelerated pace. As a revolutionary breakthrough in the wireless field, the promotion of StarFlash represents a technological leap for the gamepad industry and even the entire peripheral industry. Chinese enterprises are expected to gain greater influence in this transformation. The brand of Mechanic is greeted with ample innovation space and vast market void.
Only innovation can drive continuous growth. Nowadays, focusing on the esports equipment sector, Mechanic has developed a set of reproducible, scalable, and effective strategies. From the world's first Star Flash technology joystick hot-swap gamepad to a full set of Star Flash peripherals, and then to the super esports family bucket, Mechanic continues to push boundaries through technological innovation. While building its own deep competitive advantage, it also further promotes the high-quality development of the industry.